Blogging and podcasting are becoming increasingly important functions of businesses on the web as companies learn the value of integrating audio and video components to their websites. Both add valuable content to sites and can contribute to a well-thought out Search Engine Optimization (SEO) campaign to raise search engine rankings. Louise Rijk, Vice-President of Marketing and Sales at Advanced Media Productions, explained the key concepts of blogs and podcasts in a keynote address at the 128 Business Expo 2007.
Corporate Blogging Benefits
Business blogs can be used to communicate internally with employees, or externally with clients; both methods provide a means of direct communication with readers. An internal corporate blog helps employees share knowledge and generate ideas efficiently, making sure everyone in the organization is up to speed and on the same page. An external blog will raise awareness of your products or services, position you as experts in your field and build up your brand image.
Audio Podcasting
Podcasting is another means of relaying information over the internet whose popularity is growing rapidly. Some consider podcasting a form of “audio blogging,” and it can be used as such, if produced and promoted correctly. A podcast can be played in many forms and used in much the same way as a blog to communicate new ideas and promote products, concepts and services. When properly integrated with text, a podcast can also help an SEO effort.
